One Credit Model: Skip Trace, Postcard, and Handwritten Letter

Credits replace guesswork

Outbound tools usually bill in incompatible units — per record, per send, per seat. Ziplytica standardizes execution inside a territory with one monthly credit pool:

• 1 credit = 1 skip trace
• 2 credits = 1 postcard
• 3 credits = 1 handwritten letter

Your tier sets the monthly allocation: 40 on Shared, 120 on Premier, 300 on Exclusive.

Why a unified ledger matters

Managers can plan campaigns without reconciling three vendor invoices. A Premier team might run 60 skip traces and 30 postcards in a month — or bias toward letters on a high-value permit farm — without leaving the CRM.

Templates and copy

Shared and Premier include ready-to-send postcard and letter templates plus lead alert emails. Exclusive adds custom handwritten letter copy for flagship ZIP outreach — the tier where brand voice and local nuance matter most.

Operate inside the territory

Credits apply to leads and addresses tied to ZIPs you hold. That constraint is intentional: outbound volume should follow territory strategy, not unfocused list buying.